Johnny Morris – Bass Pro Shops and initial supporters donate $2 million and invite all anglers to unite in support for the people of the Bahamas
“Anglers for the Bahamas” campaign aligns anglers with worldwide relief leader, Convoy of Hope
News
Lowrance Introduces the PSI-1 Performance Sonar Interface
Lowrance® recently announced the launch of the PSI-1 Performance Sonar Interface, a sonar module that brings LiveSight™ Sonar capability to HDS Carbon fishfinder/chartplotters.
Micah Frazier Claims His First BASS Elite Trophy
Lowrance Anglers Dominate Bassmaster Tournament at St. Lawrence River.
Bryan Thrift Wins at Lake Hamilton
More FLW Cup Anglers Rely On Lowrance, Than All Other Electronics Brands Combined.
Lowrance® Named Major League Fishing Official Trolling Motor Sponsor
Competing anglers will use the new Lowrance Ghost freshwater trolling motor throughout the series, as well as in the MLF World Championship.
Lowrance Launches Ghost Trolling Motor
Lowrance®, a world-leader in fishing electronics since 1957, announced the next step in Lowrance’s delivery of the ultimate fishing system to the serious angler – the new Lowrance Ghost freshwater trolling motor.
Lowrance® Angler Claims Bassmaster Elite Title at Lake Guntersville
Jamie Hartman won his first Bassmaster Elite Series Tournament at Lake Guntersville.
GPS Week Rollover: Is my Lowrance Device affected?
Find out more about the GPS Week Rollover and how it affects Lowrance products
Darrell J. Lowrance: 1938 - 2019
Lowrance Mourns Darrell J. Lowrance: Inventor, Innovator & Founder Lowrance Electronics
A Beginner’s Guide to Kayak Fishing
Are you ready to fish from a kayak?
New 18.2 Software Update
Get Genesis Live Onscreen Mapping with New Software Upgrade for HDS Carbon, HDS Gen3 and Elite Ti
Clent Davis Wins 2018 FLW Forrest Wood Cup
Lowrance Anglers Take Five of Top 10 Spots
Merger Brings C-MAP® into Navico® House of Brands
C-MAP is the newest brand in Navico’s growing portfolio – alongside Lowrance®, Simrad® and B&G®.
Jordan Lee Wins 2018 Bassmaster Classic
Jordan Lee comes from behind to take his 2nd consecutive Bassmaster Classic title. This is the 7th consecutive win for anglers who choose Lowrance HDS series fishfinders / chartplotters.
Takahiro Omori Wins Elite Event on Lake Martin
Lowrance had good representation at the event with seven boats in the Top 12, four of those placing in the top five. In addition to Omori, Lowrance Prostaffer Roy Hawk took second, Adrian Avena was third.
Videos
How to Choose Your HOOK²
Lowrance HOOK² is the world's easiest fishfinder. Easy to use, easy to find fish, easy to afford, and easy to install. It only makes sense that it's easy to choose the right model from our 12-unit family that's right for you. Simply select the size, sonar, and mapping and you're ready to go.
The Lowrance HOOK² Story
The HOOK2 Series of fish finders and fish finder/chartplotter combos boasts features and functions normally found on high-end fish-finding gear but at prices that are easy to afford.
Elite-Ti Getting Started
The Elite-Ti series matches easy-to-use premium features and functions with powerful performance — at an affordable price. Elite-Ti units have a high resolution SolarMax™ touchscreen display, proven Lowrance® navigation with built-in high-definition charts, and high-performance sonar.