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Lake Fishing

Simply the best fishfinder for freshwater fishing

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Regardless of the fishing boat category – bass, deep V, fish-and-ski, pontoon or jon boat – a reliable fishfinder provides the boating angler with the tools needed to find fish and safely navigate. Lowrance offers fishfinders that are easy-to-use and feature the latest sonar and GPS technologies. Whether the pursuit is for bass, walleye, crappie or striped bass on lakes, ponds or rivers, a fishing vessel is simply a boat without a Lowrance fishfinder on board.

A Fishfinder for Every Situation

Lowrance offers six series of best-in-the-industry fishfinders and fishfinder/chartplotter combos, satisfying the needs and budgets of both weekend anglers and touring professionals. Basic fish-finding needs are met by the HOOK series. The widescreen Elite Ti units with intuitive touch-screen capabilities are a step up in performance with the easy-to-use, high-definition HDS Gen2 Touch and HDS Gen3 offering additional functions and features. For serious anglers, the top-of-the-line HDS Carbon with StructureScan® 3D with a three-dimensional view of what’s under the surface delivers the greatest resolution and a wider viewing angle.


Featured Products

A portable, wireless, castable transducer which transmits 3-D sonar images to your iOS or Android phone.

Over 60 Years of Electronics Technology

Lowrance invented fishing technology 60 years ago and continues to refine electronics equipment and applications today. CHIRP Sonar provides the best in underwater imaging, both downward and to the sides. Highly accurate, built-in GPS and C-Map charts guide navigation with mapping for over 3,000 U.S. lakes and rivers. Touch-screen technology with ultra fast data processing allows easy configurations on the high-resolution LED backlit color displays. NMEA 2000® networking communications via Bluetooth and Wi-Fi allows convenient connection for software upgrades, downloads and remote control of Power-Poles via the touch screen.

Product Series


The HOOK² Series of fishfinders and fishfinder/chartplotter combos boasts easy to use features and functions, only normally found on high-end fish-finding gear, and all at prices that are easy to afford.

Elite Ti

The Elite Ti Series features a clean, rugged design. Matching great performance and exceptional features with easy-to-use operation.

HDS Gen3

HDS Gen3 is a bottom machine that goes well beyond finding. By adding StructureScan® 3D (available separately) you'll be able to see a high-resolution, 180-degree, three-dimensional view beneath your boat.

HDS Carbon

Lowrance® HDS Carbon units feature ultra-clear SolarMAX™ HD multi-touch displays with a dual-core, high-performance processor, HDS Carbon delivers faster redraw speeds and quicker response times.