Since first pioneering recreational fish-finding technology 60 years ago, Lowrance® has changed the landscape of the marine electronics industry with continued sonar and transducer innovation. As sonar technology continues to evolve with more accurate and higher-definition underwater views, anglers and boaters have come to rely on Lowrance for their marine electronics needs.
Sonar & Transducer Basics
Discover the basics of sonar and identify which is best for you and your type of fishing.
Active Imaging 3-in-1 Transducer
Active Imaging delivers images of fish and structure with more refined detail and at a longer range than any other structure imaging technology.
ActiveTarget™ Live Sonar
See fluid, high-resolution images of fish swimming around structure and responding to your lure – as it happens – with new ActiveTarget™ Live Sonar.