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NEW

Highest resolution live sonar

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NEW

Highest resolution live sonar

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HOOK REVEAL

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HOOK Reveal makes fishing easier, delivering powerful performance with proven fish-finding tools.

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Elite FS™

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Elite FS combines the power of all Lowrance’s fish finding tools – including high-resolution ActiveTarget Live Sonar – in a display that’s easy to use and install.

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HDS PRO

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Experience the next level of fishfinding with new HDS PRO displays, featuring the ultimate clarity of enhanced Lowrance sonar, the latest C-MAP charts and easy bow-to-stern control.

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THE HDS ULTIMATE FISHING SYSTEM

The world’s best fishfinding electronics, helping anglers find and catch more fish.

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DISCOVER

Get the very best in fish finding technology, whether you're new to fishing or looking to up your game.

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GHOST TROLLING MOTOR

The New Trolling Motor: Quiet by name. Powerful by Design.

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ACTIVE IMAGING™ HD

Experience a new level of clarity

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SAVE UP TO $100 ON ELITE FS

For a limited time receive a rebate of up to $100 on the purchase of select Elite FS fish finders.

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SAVE UP TO $100 ON ELITE FS

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Built by anglers, for anglers

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Satisfaction Guaranteed

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Warranties and free software upgrades

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ICE FISHING

If you can handle the cold, you don’t have to stop fishing when the lake freezes over.

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