Since first pioneering recreational fish-finding technology 60 years ago, Lowrance® has changed the landscape of the marine electronics industry with continued sonar and transducer innovation. As sonar technology continues to evolve with more accurate and higher-definition underwater views, anglers and boaters have come to rely on Lowrance for their marine electronics needs.

Transducer Selector Tool

Find the best transducer for your style of fishing.

Sonar & Transducer Basics

Discover the basics of sonar and identify which is best for you and your type of fishing.

New to fishing?

Learn the basics of fish finding with Lowrance transducer and display technology.

See high-resolution images of fish swimming around structure and responding to your lure – as it happens – with new ActiveTarget™ Live Sonar. Featuring Forward, Down or Scouting views, ActiveTarget Live Sonar can scan fish locations and easily track their movements. See how fish relate to structure and respond to lure presentations, so you can make the right adjustments to make them strike.

Perfect for pinpointing fish-holding areas like rockpiles, standing timber, weedbeds, ditches and drop-offs, Active Imaging™ 3-in-1 with Lowrance CHIRP, SideScan and DownScan delivers superior clarity, the best target separation and the highest resolution images of fish and structure at a longer range than any other structure imaging technology. Combine your HDS LIVE, Elite FS, or HDS Carbon with a Ghost Trolling Motor and an Active Imaging™ 3-in-1 Nosecone for picture-like views below, to the side, and the full 360 around your boat in unbeatable resolution.

Get the best of CHIRP sonar and DownScan Imaging™ on one screen with the exclusive FishReveal™ Smart Target view that helps you easily recognise fish from structure and cover on high-detailed DownScan images. FishReveal™ makes fish identification easy and removes the need to display CHIRP sonar and DownScan Imaging in a two-panel split-screen display. FishReveal™ is compatible with HDS LIVE, Elite FS and HOOK Reveal displays.

See fish, structure and the bottom with greater clarity—right out of the box—with Lowrance CHIRP and Broadband Sounder sonar featuring exclusive Advanced Signal Processing (ASP™). CHIRP and Broadband feature unparalleled target separation and screen clarity to give anglers the best view of individual fish targets, even when fish targets are close to the bottom or suspended in tight schools.

Get a real-world, three-dimensional view of fish, structure and bottom contour that makes it easier to know where fish and structure are located in relation to your boat with the StructureScan® 3D transducer with SideScan and DownScan.