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About Lowrance

Leading marine electronics since 1957

Lowrance has been a leader in marine electronics since it invented the first consumer sonar device in 1957 -- The Little Green Box. In the years since, Lowrance has never wavered from its purpose to push the envelope of innovative performance to help anglers find and catch more fish.

Over 60 Years of Electronics Technology

Lowrance invented fishing technology 60 years ago and continues to refine electronics equipment and applications today. CHIRP Sonar provides the best in underwater imaging, both downward and to the sides. Highly accurate, built-in GPS and C-Map charts guide navigation with mapping for over 3,000 U.S. lakes and rivers. Touch-screen technology with ultra fast data processing allows easy configurations on the high-resolution LED backlit color displays. NMEA 2000® networking communications via Bluetooth and Wi-Fi allows convenient connection for software upgrades, downloads and remote control of Power-Poles via the touch screen.

More Recently

More recently since the introduction of the first High Definition System (HDS) Multifunction Display in 2008, Lowrance has launched a staggering number of new products and features that truly redefine marine electronics -- such as StructureScan® HD with SideScan and DownScan Imaging™ picture-like views, Broadband Sonar, Trackback™ review for scrolling back in live sonar history, low-power and high-definition Broadband 4G Radar for navigating in any and all conditions, StructureMap to develop your own map data, and a wide range of fresh and saltwater mapping products. Extremely easy to use, yet packed with the features anglers the world over know and love, Lowrance marine electronics continue to set the bar for the best recreational fishing technology.

Featured Products

Hook Series

The worlds easiest range of fishfinders, offering unbeatable sonar at a great price

Elite Ti Series

Our mid range easy to use touchscreen products are perfect for both inland and coastal fishing enthusiasts

HDS Carbon Series

Our premium performance product range gives unbeatable views , with chirp sonar and structurescan 3d combied with high resolution solar max HD displays