Videos
Introducing the Elite Fishing System™
The new Elite FS™ gives you access to the full line-up of Lowrance fish finding tools.
Leading Marine Electronics Since 1957
Lowrance has never wavered from its purpose to push the envelope of innovative performance to help anglers find and catch more fish.
New ActiveTarget™ Live Sonar
See fluid, high-resolution images of fish swimming around structure and responding to your lure.
News
Lowrance Announces New Elite Fishing System™ Fish Finder Series
The Elite Fishing System combines a full line-up of fish finding tools with a display that is easy to use and easy to install.
Lowrance Launches Revolutionary New ActiveTarget™ Live Sonar
Top fishing professionals agree, new high-resolution live sonar from Lowrance is a real game-changer.
Lowrance Billfish 15000
One of the most exciting deepsea competitions on the South African fishing calendar runs 9-13 November 2020.
Lowrance Announces New Ghost Trolling Motors
The world’s most advanced trolling motor design – now for a wider range of boats.
Lowrance Pro Angler Ron Nelson Wins FLW Angler of the Year
Nelson was the 2019 FLW Polaris Rookie of the Year.
Active Imaging™ 3-in-1 Nosecone Transducer Now Shipping
Add CHIRP Sonar, SideScan and DownScan Imaging sonar technology to the already feature-packed Ghost freshwater trolling motor.
Navico Establishes Presence in Key Marine Market with New Florida Office
The new office allows Navico to enhance its presence in Florida.
Jordan Lee Named 2020 MLF Point Champion
The Bass Pro Tour Points Title adds another championship to Lee’s impressive resume.
New Functionality for Lowrance Fish Finders
The new 20.0 software update is now available for HDS LIVE, Elite Ti², and HDS Carbon fish finders.
Jordan Lee Wins MLF Event on the Kissimmee Chain
Of the top 10 anglers in the tournament, five were equipped with Lowrance Ghost freshwater trolling motors.
New Collaboration Delivers World’s-First Integrated Angling Experience
ANGLR, Lowrance® and Abu Garcia®, announce the successful collaboration to blend their cutting-edge technologies to create a powerful new way to plan, record and relive fishing adventures.
Lowrance Pro Angler Jacob Powroznik Wins MLF Event
Lowrance Pros took eight of the top 10 spots.
Lowrance® Pro Angler John Cox Wins FLW Event at Lake Sam Rayburn
Of 154 boats in the field, 106 were running Lowrance electronics.
Lowrance Announces New HOOK Reveal
The all-new HOOK Reveal makes fishing easier, delivering powerful performance with proven fish-finding tools.
Lowrance® Releases New LiveSight™ Sonar
Ice-Fishing Solution For Real-Time, Fishfinding Views
Lowrance Ghost wins DAME Design Award
Lowrance’s Ghost Trolling Motor has been named co-winner of a DAME Design Award at METSTRADE
Lowrance Announces New HALO20+ and HALO20
Both radars provide excellent detection with unrivalled short-range performance.
Scott Canterbury Wins the Bassmaster Elite Angler of the Year Points Competition
Lowrance Anglers Have Dominated All Three Major Tournaments This Year
John Hoyer Dominates at Devils Lake
Lowrance Angler Wins National Walleye Tour Championship
Lowrance Introduces the PSI-1 Performance Sonar Interface
Lowrance® recently announced the launch of the PSI-1 Performance Sonar Interface, a sonar module that brings LiveSight™ Sonar capability to HDS Carbon fish finder/chartplotters.
Micah Frazier Claims His First BASS Elite Trophy
Lowrance Anglers Dominate Bassmaster Tournament at St. Lawrence River.
Bryan Thrift Wins at Lake Hamilton
More FLW Cup Anglers Rely On Lowrance, Than All Other Electronics Brands Combined.
Lowrance® Named Major League Fishing Official Trolling Motor Sponsor
Competing anglers will use the new Lowrance Ghost freshwater trolling motor throughout the series, as well as in the MLF World Championship.
Lowrance Launches Ghost Trolling Motor
Lowrance®, a world-leader in fishing electronics since 1957, announced the next step in Lowrance’s delivery of the ultimate fishing system to the serious angler – the new Lowrance Ghost freshwater trolling motor.
Lowrance® Angler Claims Bassmaster Elite Title at Lake Guntersville
Jamie Hartman won his first Bassmaster Elite Series Tournament at Lake Guntersville.
GPS Week Rollover: Is my Lowrance Device affected?
Find out more about the GPS Week Rollover and how it affects Lowrance products
Darrell J. Lowrance: 1938 - 2019
Lowrance Mourns Darrell J. Lowrance: Inventor, Innovator & Founder Lowrance Electronics
A Beginner’s Guide to Kayak Fishing
Are you ready to fish from a kayak?