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News & Videos

COVID-19 Information

A message from Lowrance in relation to the current COVID-19 situation.

Videos

Introducing the Elite Fishing System™

The new Elite FS™ gives you access to the full line-up of Lowrance fish finding tools.

Leading Marine Electronics Since 1957

Lowrance has never wavered from its purpose to push the envelope of innovative performance to help anglers find and catch more fish.

New ActiveTarget™ Live Sonar

See fluid, high-resolution images of fish swimming around structure and responding to your lure.

News

Lowrance Billfish 15000

One of the most exciting deepsea competitions on the South African fishing calendar runs 9-13 November 2020.

Lowrance Launches Ghost Trolling Motor

Lowrance®, a world-leader in fishing electronics since 1957, announced the next step in Lowrance’s delivery of the ultimate fishing system to the serious angler – the new Lowrance Ghost freshwater trolling motor.