A Beginner’s Guide to Kayak Fishing
Are you ready to fish from a kayak?
News
New 18.2 Software Update
Get Genesis Live Onscreen Mapping with New Software Upgrade for HDS Carbon, HDS Gen3 and Elite Ti
Clent Davis Wins 2018 FLW Forrest Wood Cup
Lowrance Anglers Take Five of Top 10 Spots
Merger Brings C-MAP® into Navico® House of Brands
C-MAP is the newest brand in Navico’s growing portfolio – alongside Lowrance®, Simrad® and B&G®.
Jordan Lee Wins 2018 Bassmaster Classic
Jordan Lee comes from behind to take his 2nd consecutive Bassmaster Classic title. This is the 7th consecutive win for anglers who choose Lowrance HDS series fishfinders / chartplotters.
Takahiro Omori Wins Elite Event on Lake Martin
Lowrance had good representation at the event with seven boats in the Top 12, four of those placing in the top five. In addition to Omori, Lowrance Prostaffer Roy Hawk took second, Adrian Avena was third.
Videos
How to Choose Your HOOK²
Lowrance HOOK² is the world's easiest fishfinder. Easy to use, easy to find fish, easy to afford, and easy to install. It only makes sense that it's easy to choose the right model from our 12-unit family that's right for you. Simply select the size, sonar, and mapping and you're ready to go.
The Lowrance HOOK² Story
The HOOK2 Series of fish finders and fish finder/chartplotter combos boasts features and functions normally found on high-end fish-finding gear but at prices that are easy to afford.
Elite-Ti Getting Started
The Elite-Ti series matches easy-to-use premium features and functions with powerful performance — at an affordable price. Elite-Ti units have a high resolution SolarMax™ touchscreen display, proven Lowrance® navigation with built-in high-definition charts, and high-performance sonar.