The Lowrance Ultimate Fishing System
Navigate, control your position, switch your sonar views, follow a route, drop anchor or turn up the tunes.
Videos
Introducing Lowrance HOOK Reveal
The all-new HOOK Reveal makes fishing easier, delivering powerful performance with proven fish-finding tools including, Autotuning Sonar, DownScan Imaging™ and now FishReveal™.
Finding Crappie with LiveSight
Fox Sports Outdoors host Barry Stokes finds and catches crappie using LiveSight Sonar from Lowrance. Watch as he walks through interpreting the sonar returns on his HDS Live display.
News
Lowrance® Pro Angler John Cox Wins FLW Event at Lake Sam Rayburn
Of 154 boats in the field, 106 were running Lowrance electronics.
Lowrance Announces New HOOK Reveal
The all-new HOOK Reveal makes fishing easier, delivering powerful performance with proven fish-finding tools.
Lowrance® Releases New LiveSight™ Sonar
Ice-Fishing Solution For Real-Time, Fishfinding Views
Lowrance Ghost wins DAME Design Award
Lowrance’s Ghost Trolling Motor has been named co-winner of a DAME Design Award at METSTRADE
Lowrance Announces New HALO20+ and HALO20
Both radars provide excellent detection with unrivalled short-range performance.
Scott Canterbury Wins the Bassmaster Elite Angler of the Year Points Competition
Lowrance Anglers Have Dominated All Three Major Tournaments This Year
John Hoyer Dominates at Devils Lake
Lowrance Angler Wins National Walleye Tour Championship
Lowrance Introduces the PSI-1 Performance Sonar Interface
Lowrance® recently announced the launch of the PSI-1 Performance Sonar Interface, a sonar module that brings LiveSight™ Sonar capability to HDS Carbon fish finder/chartplotters.
Micah Frazier Claims His First BASS Elite Trophy
Lowrance Anglers Dominate Bassmaster Tournament at St. Lawrence River.
Bryan Thrift Wins at Lake Hamilton
More FLW Cup Anglers Rely On Lowrance, Than All Other Electronics Brands Combined.
Lowrance® Named Major League Fishing Official Trolling Motor Sponsor
Competing anglers will use the new Lowrance Ghost freshwater trolling motor throughout the series, as well as in the MLF World Championship.
Lowrance Launches Ghost Trolling Motor
Lowrance®, a world-leader in fishing electronics since 1957, announced the next step in Lowrance’s delivery of the ultimate fishing system to the serious angler – the new Lowrance Ghost freshwater trolling motor.
Lowrance® Angler Claims Bassmaster Elite Title at Lake Guntersville
Jamie Hartman won his first Bassmaster Elite Series Tournament at Lake Guntersville.
GPS Week Rollover: Is my Lowrance Device affected?
Find out more about the GPS Week Rollover and how it affects Lowrance products
Darrell J. Lowrance: 1938 - 2019
Lowrance Mourns Darrell J. Lowrance: Inventor, Innovator & Founder Lowrance Electronics
A Beginner’s Guide to Kayak Fishing
Are you ready to fish from a kayak?