Videos
Introducing the Elite Fishing System™
The new Elite FS™ gives you access to the full line-up of Lowrance fish finding tools.
Leading Marine Electronics Since 1957
Lowrance has never wavered from its purpose to push the envelope of innovative performance to help anglers find and catch more fish.
New ActiveTarget™ Live Sonar
See fluid, high-resolution images of fish swimming around structure and responding to your lure.
News
Lowrance® HDS PRO® with ActiveTarget™ 2 and Active Imaging™ HD Wins Boating Industry Magazine’s 2023 Top Products Award
"... We are proud that these products are being highlighted and thank the Boating Industry Magazine team for the recognition.”
Lowrance® HDS PRO® with ActiveTarget™ 2 and Active Imaging™ HD Wins NMMA Innovation Award at the 2023 Miami International Boat Show
“This new technology is aimed at helping anglers find, see and catch more fish, by providing the full suite of tools with the highest resolution and clearest images of fish and structure to date..."
Lowrance Unveils Next Generation of the Ultimate Fishing System with New HDS PRO®, ActiveTarget™ 2 and Active Imaging™ HD
Lowrance®, a world-leader in fishing electronics since 1957, has rolled out its next generation of fishing electronics.
Lowrance Pro Angler Dustin Connell Takes Home the Championship Title at Major League Fishing Stage Seven
“I caught all my fish using Lowrance ActiveTarget...”
Lowrance® Offers New Low Price on HDS LIVE Displays and ActiveTarget® Live Sonar
Save up to $800 on HDS LIVE fish finders and $400 on ActiveTarget® Live Sonar.
Lowrance Pro Angler Dustin Connell Wins Major League Fishing Stage Six
Equipped with the Ultimate Fishing System, including HDS LIVE displays and ActiveTarget® Live Sonar, Connell claimed the trophy and $100,000.
Lowrance® Announces New Premium Explorer Series Ice Fishing Pack
The Explorer Ice Fishing Pack is equipped with everything you need for a day on the ice.
Lowrance App Now Available Worldwide with Crowd-Sourced Genesis Layer
The Genesis layer itself adds more than 30,000 submissions to C-MAP charts and can be especially useful for small, inland lakes.
Lowrance Pro Nick Lebrun Dominates Stop Five of MLF Pro Circuit
Lebrun is the third angler to ever win back-to-back MLF Pro Circuit Events
Lowrance Pro Ryan Salzman Takes First Major League Fishing Win at Stage Five
“I could not have won this event without my Lowrance ActiveTarget and Ghost Trolling Motor,” said Salzman.
Lowrance Pro Angler Brandon Lester Wins Bassmaster Elite at Pickwick Lake
"My Lowrance electronics were the perfect combination this week and I’m glad to bring home the blue trophy.”
Lowrance Pro Nick Lebrun Wins Stop Four of Major League Fishing Pro Circuit
Lowrance pros claimed five of the top 10 spots in the final round
Lowrance Pro Angler Jesse Wiggins Wins Major League Fishing Stage Four
Lowrance pros claimed the top four spots of the championship round
Lowrance Pro Angler Bobby Lane Claims Victory at MLF REDCREST 2022
Nine of the top 10 finishers of the tournament used Lowrance electronics
Lowrance® is proud to announce its continued Partnership with Angling Spirit
Providing technical support at the WPC, WCC and pioneering new event The Sea Angling Classic
Lowrance Pro Angler Dustin Connell Wins Major League Fishing Stage Three
Equipped with the Ultimate Fishing System, Connell claimed the trophy and $100,000 with a final-day total of 33 fish, weighing 71 pounds, 2 ounces.
Lowrance® Exercises Option to Extend Multi-Year Sponsorship Agreement with Major League Fishing
MLF Sponsorship Renewal of Fishing Electronics Brand Includes Branding Presence for C-MAP® and Lowrance Ghost® Trolling Motor
Lowrance® App Releases a New Update Packed with Features
The update includes satellite view capability, weather overlay, track sharing and personalized push notifications.
Latest Lowrance® Software Release Delivers New Ghost® 360 Sonar Feature and Autopilot Compatibility
The latest software update unlocks the exciting new feature of Ghost 360 for users of the Ghost® Trolling Motor with Active Imaging™ 3-in-1 Nosecone, which offers anglers a high resolution 360-degree detailed image around their boats.
Lowrance® Unveils New Companion App Featuring Enhanced Navigation & Device Connectivity
The Lowrance App is free to download and offers a rich experience that includes free up-to-date and detailed nautical charts from C-MAP®.
Lowrance, White River Marine Group Increase Collaboration, Strengthening Partnership Between two Leaders in Fishing
Tournament-ready, Lowrance product installations will be featured on Nitro Pro, Triton Patriot Packs, and Ranger Cup boats.
New Software Release Features Safety Enhancements, SiriusXM Fish Mapping
The update includes new safety features, radar interface improvements, and integration with SiriusXM® Marine Fish Mapping™.
John Cox Wins MLF Event at Lewis Smith Lake
Five of the top 10 anglers in this event were equipped with Lowrance HDS displays.
Navico® Launches New, Sustainable Packaging Program
Initial efforts will eliminate nearly two tons of plastic used annually.
Lowrance Pro Angler Dustin Connell Dominates MLF Redcrest 2021
Six of the top 10 finishers at the tournament used Lowrance HDS systems with new ActiveTarget Live Sonar.
Lowrance Pro Angler Skeet Reese Wins MLF Event at Lake Okeechobee
Reese claimed the Major League Fishing (MLF) Tackle Warehouse Pro Circuit title on Lake Okeechobee in Clewiston, Florida.
Lowrance Supports Florida Fish and Wildlife Conservation Commission’s TrophyCatch
The program helps the FWC better enhance, conserve and promote trophy bass fishing.
Lowrance Announces New Elite Fishing System™ Fish Finder Series
The Elite Fishing System combines a full line-up of fish finding tools with a display that is easy to use and easy to install.
Lowrance Launches Revolutionary New ActiveTarget™ Live Sonar
Top fishing professionals agree, new high-resolution live sonar from Lowrance is a real game-changer.
Lowrance Billfish 15000
One of the most exciting deepsea competitions on the South African fishing calendar runs 9-13 November 2020.
Lowrance Announces New Ghost Trolling Motors
The world’s most advanced trolling motor design – now for a wider range of boats.
Lowrance Pro Angler Ron Nelson Wins FLW Angler of the Year
Nelson was the 2019 FLW Polaris Rookie of the Year.
Active Imaging™ 3-in-1 Nosecone Transducer Now Shipping
Add CHIRP Sonar, SideScan and DownScan Imaging sonar technology to the already feature-packed Ghost freshwater trolling motor.
Navico Establishes Presence in Key Marine Market with New Florida Office
The new office allows Navico to enhance its presence in Florida.
Jordan Lee Named 2020 MLF Point Champion
The Bass Pro Tour Points Title adds another championship to Lee’s impressive resume.
New Functionality for Lowrance Fish Finders
The new 20.0 software update is now available for HDS LIVE, Elite Ti², and HDS Carbon fish finders.
Jordan Lee Wins MLF Event on the Kissimmee Chain
Of the top 10 anglers in the tournament, five were equipped with Lowrance Ghost freshwater trolling motors.
New Collaboration Delivers World’s-First Integrated Angling Experience
ANGLR, Lowrance® and Abu Garcia®, announce the successful collaboration to blend their cutting-edge technologies to create a powerful new way to plan, record and relive fishing adventures.
Lowrance® Pro Angler John Cox Wins FLW Event at Lake Sam Rayburn
Of 154 boats in the field, 106 were running Lowrance electronics.
Lowrance Announces New HOOK Reveal
The all-new HOOK Reveal makes fishing easier, delivering powerful performance with proven fish-finding tools.
Lowrance Ghost wins DAME Design Award
Lowrance’s Ghost Trolling Motor has been named co-winner of a DAME Design Award at METSTRADE
Lowrance Announces New HALO20+ and HALO20
Both radars provide excellent detection with unrivalled short-range performance.
Scott Canterbury Wins the Bassmaster Elite Angler of the Year Points Competition
Lowrance Anglers Have Dominated All Three Major Tournaments This Year
Lowrance Introduces the PSI-1 Performance Sonar Interface
Lowrance® recently announced the launch of the PSI-1 Performance Sonar Interface, a sonar module that brings LiveSight™ Sonar capability to HDS Carbon fish finder/chartplotters.
Micah Frazier Claims His First BASS Elite Trophy
Lowrance Anglers Dominate Bassmaster Tournament at St. Lawrence River.
Bryan Thrift Wins at Lake Hamilton
More FLW Cup Anglers Rely On Lowrance, Than All Other Electronics Brands Combined.
Lowrance® Named Major League Fishing Official Trolling Motor Sponsor
Competing anglers will use the new Lowrance Ghost freshwater trolling motor throughout the series, as well as in the MLF World Championship.
Lowrance Launches Ghost Trolling Motor
Lowrance®, a world-leader in fishing electronics since 1957, announced the next step in Lowrance’s delivery of the ultimate fishing system to the serious angler – the new Lowrance Ghost freshwater trolling motor.
Lowrance® Angler Claims Bassmaster Elite Title at Lake Guntersville
Jamie Hartman won his first Bassmaster Elite Series Tournament at Lake Guntersville.
GPS Week Rollover: Is my Lowrance Device affected?
Find out more about the GPS Week Rollover and how it affects Lowrance products
Darrell J. Lowrance: 1938 - 2019
Lowrance Mourns Darrell J. Lowrance: Inventor, Innovator & Founder Lowrance Electronics
