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News & Videos


Jordan Lee Wins 2018 Bassmaster Classic

Jordan Lee comes from behind to take his 2nd consecutive Bassmaster Classic title. This is the 7th consecutive win for anglers who choose Lowrance HDS series fishfinders / chartplotters.

Takahiro Omori Wins Elite Event on Lake Martin

Lowrance had good representation at the event with seven boats in the Top 12, four of those placing in the top five. In addition to Omori, Lowrance Prostaffer Roy Hawk took second, Adrian Avena was third.


HDS Ultimate Upgrade

Get up to $500 cash back when you buy any HDS Carbon Series multi-function display or bundle from Jan 1, 2018 to April 30, 2018.

How to Choose Your HOOK²

Lowrance HOOK² is the world's easiest fishfinder. Easy to use, easy to find fish, easy to afford, and easy to install. It only makes sense that it's easy to choose the right model from our 12-unit family that's right for you. Simply select the size, sonar, and mapping and you're ready to go.

The Lowrance HOOK² Story

The HOOK2 Series of fish finders and fish finder/chartplotter combos boasts features and functions normally found on high-end fish-finding gear but at prices that are easy to afford.

Elite-Ti Getting Started

The Elite-Ti series matches easy-to-use premium features and functions with powerful performance — at an affordable price. Elite-Ti units have a high resolution SolarMax™ touchscreen display, proven Lowrance® navigation with built-in high-definition charts, and high-performance sonar.