News, Events & Product Releases

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Videos

The Lowrance Ultimate Fishing System

Navigate, control your position, switch your sonar views, follow a route, drop anchor or turn up the tunes.

Leading Marine Electronics Since 1957

Lowrance has never wavered from its purpose to push the envelope of innovative performance to help anglers find and catch more fish.

Introducing Lowrance HOOK Reveal

The all-new HOOK Reveal makes fishing easier, delivering powerful performance with proven fish-finding tools including, Autotuning Sonar, DownScan Imaging™ and now FishReveal™.

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News

Lowrance Announces New Ghost Trolling Motors

The world’s most advanced trolling motor design – now for a wider range of boats.

Lowrance Pro Angler Ron Nelson Wins FLW Angler of the Year

Nelson was the 2019 FLW Polaris Rookie of the Year.

Active Imaging™ 3-in-1 Nosecone Transducer Now Shipping

Add CHIRP Sonar, SideScan and DownScan Imaging sonar technology to the already feature-packed Ghost freshwater trolling motor.

Navico Establishes Presence in Key Marine Market with New Florida Office

The new office allows Navico to enhance its presence in Florida.

Jordan Lee Named 2020 MLF Point Champion

The Bass Pro Tour Points Title adds another championship to Lee’s impressive resume.

New Functionality for Lowrance Fish Finders

The new 20.0 software update is now available for HDS LIVE, Elite Ti², and HDS Carbon fish finders.

Jordan Lee Wins MLF Event on the Kissimmee Chain

Of the top 10 anglers in the tournament, five were equipped with Lowrance Ghost freshwater trolling motors.

New Collaboration Delivers World’s-First Integrated Angling Experience

ANGLR, Lowrance® and Abu Garcia®, announce the successful collaboration to blend their cutting-edge technologies to create a powerful new way to plan, record and relive fishing adventures.

Lowrance Pro Angler Jacob Powroznik Wins MLF Event

Lowrance Pros took eight of the top 10 spots.

Lowrance® Pro Angler John Cox Wins FLW Event at Lake Sam Rayburn

Of 154 boats in the field, 106 were running Lowrance electronics.

Lowrance Announces New HOOK Reveal

The all-new HOOK Reveal makes fishing easier, delivering powerful performance with proven fish-finding tools.

Lowrance® Releases New LiveSight™ Sonar

Ice-Fishing Solution For Real-Time, Fishfinding Views

Lowrance Ghost wins DAME Design Award

Lowrance’s Ghost Trolling Motor has been named co-winner of a DAME Design Award at METSTRADE

Lowrance Announces New HALO20+ and HALO20

Both radars provide excellent detection with unrivalled short-range performance.

Scott Canterbury Wins the Bassmaster Elite Angler of the Year Points Competition

Lowrance Anglers Have Dominated All Three Major Tournaments This Year

John Hoyer Dominates at Devils Lake

Lowrance Angler Wins National Walleye Tour Championship

Lowrance Introduces the PSI-1 Performance Sonar Interface

Lowrance® recently announced the launch of the PSI-1 Performance Sonar Interface, a sonar module that brings LiveSight™ Sonar capability to HDS Carbon fish finder/chartplotters.

Micah Frazier Claims His First BASS Elite Trophy

Lowrance Anglers Dominate Bassmaster Tournament at St. Lawrence River.

Bryan Thrift Wins at Lake Hamilton

More FLW Cup Anglers Rely On Lowrance, Than All Other Electronics Brands Combined.

Lowrance® Named Major League Fishing Official Trolling Motor Sponsor

Competing anglers will use the new Lowrance Ghost freshwater trolling motor throughout the series, as well as in the MLF World Championship.

Lowrance Launches Ghost Trolling Motor

Lowrance®, a world-leader in fishing electronics since 1957, announced the next step in Lowrance’s delivery of the ultimate fishing system to the serious angler – the new Lowrance Ghost freshwater trolling motor.