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COVID-19 Information

A message from Lowrance in relation to the current COVID-19 situation.


The Lowrance Ultimate Fishing System

Navigate, control your position, switch your sonar views, follow a route, drop anchor or turn up the tunes.

Leading Marine Electronics Since 1957

Lowrance has never wavered from its purpose to push the envelope of innovative performance to help anglers find and catch more fish.

Introducing Lowrance HOOK Reveal

The all-new HOOK Reveal makes fishing easier, delivering powerful performance with proven fish-finding tools including, Autotuning Sonar, DownScan Imaging™ and now FishReveal™.


Lowrance Billfish 15000

One of the most exciting deepsea competitions on the South African fishing calendar runs 9-13 November 2020.

Lowrance Launches Ghost Trolling Motor

Lowrance®, a world-leader in fishing electronics since 1957, announced the next step in Lowrance’s delivery of the ultimate fishing system to the serious angler – the new Lowrance Ghost freshwater trolling motor.