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August 17, 2022

Lowrance® Offers New Low Price on HDS LIVE Displays and ActiveTarget® Live Sonar

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HDS LIVE with ActiveTarget Live Sonar

Tulsa, Okla. – Lowrance, a world-leader in fishing electronics since 1957, is offering new, lower pricing on HDS® LIVE™ displays and ActiveTarget® Live Sonar beginning today. The new prices include:

HDS LIVE is the heart of the Ultimate Fishing System and provides complete integration from bow to stern. Compatible with HDS LIVE displays, Lowrance’s revolutionary ActiveTarget Live Sonar provides anglers immediate feedback on how fish are relating to structure and reacting to a lure presentation, letting them know if their approach is working or if it is time to change things up to get fish to strike.

For more information on these savings, please visit


Kim Rodriguez
PR Manager, AMER

About Lowrance

Lowrance® is part of Navico, a division of Brunswick Corporation’s (NYSE: BC) Advanced Systems Group, and has been a leader in marine electronics and sonar technology since first inventing the original consumer fishfinder in 1957. It features a brand portfolio that is dedicated to helping anglers find and catch more fish, and includes the industry-leading HDS LIVE™, Elite FS™, HOOK Reveal™ Chartplotters & Fishfinders, ActiveTarget™ and Active Imaging™ Sonars and Lowrance Ghost™ Trolling Motors. Lowrance is distributed in more than 100 countries worldwide. More information is available at