The Lowrance Ultimate Fishing System
Navigate, control your position, switch your sonar views, follow a route, drop anchor or turn up the tunes.
Introducing Lowrance HOOK Reveal
The all-new HOOK Reveal makes fishing easier, delivering powerful performance with proven fish-finding tools including, Autotuning Sonar, DownScan Imaging™ and now FishReveal™.
Our best ever sonar technology.
Snapper secrets with Michael Guest
Guesty runs through everything you need to know to find more snapper!
Using FishReveal on the water
Nick Whyte puts the FishReveal software update through its paces in an Australian estuary system.
WIN the Ultimate Fishing Adventure
Lowrance is pleased to announce an exciting competition for those who sign up to our newsletter during August and September 2020.
Lowrance Announces New Ghost Trolling Motors
The world’s most advanced trolling motor design – now for a wider range of boats.
New Functionality for Lowrance Fish Finders
The new 20.0 software update is now available for HDS LIVE, Elite Ti², and HDS Carbon fish finders.
Lowrance Announces New HOOK Reveal
The all-new HOOK Reveal makes fishing easier, delivering powerful performance with proven fish-finding tools.
Lowrance Ghost wins DAME Design Award
Lowrance’s Ghost Trolling Motor has been named co-winner of a DAME Design Award at METSTRADE
New HALO Dome Radar
With high-quality short, mid and long-range detection, these feature-packed dome antennas ensure targets can be seen vividly - even in the toughest environmental conditions.
Lowrance Ghost Trolling Motor and HDS Live Win Awards
The Ghost Trolling Motor has won Gold at The Best Design Awards
GPS Week Rollover: Is my Lowrance Device affected?
Find out more about the GPS Week Rollover and how it affects Lowrance products
Darrell J. Lowrance: 1938 - 2019
Lowrance Mourns Darrell J. Lowrance: Inventor, Innovator & Founder Lowrance Electronics
Catching Bread and Butter Species
Sean Bekkers shares his fishing secrets for catching bread and butter species, specifically flathead, on this blog post.
How to Fish for Flathead
Nick Whyte offers insights on how to catch the largest flathead around in the country.
Understanding Weather Conditions to Catch Bream
Alex Griesdorf talks about using the weather to your advantage to catch bream.
Installing the Elite Ti²
Sean Bekkers talks about why he chose the Lowrance Elite Ti² and walks you through the installation process. Read on.
How Dean Silvester Uses StructureScan3D
Discover how using StructureScan3D makes it easier for you to find fish
How to Successfully Target Barramundi
Luke Galea shares his knowledge about barramundi to help you catch them even if you're fishing in an impoundment for the first time.
StructureScan vs. Standard Sonar
Dean Silvester demonstrates how he uses StructureScan and standard sonar to find fish.
Clear as Crystal with HDS Live
Luke Galea shows screenshots with easily identifiable fish species from his HDS Live unit.
Sounder Tips for Pelagics
Lowrance pro-teamer, Nabeel Issa, offers tips on how you can find tuna on your fishing trip
How to Install a Hook² Fishfinder on a Hobie Kayak
Paul Malov demonstrates how easy it is to install a Hook² on a Hobie Kayak