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Latest from Lowrance

COVID-19 Information

A message from Lowrance in relation to the current COVID-19 situation.


Nick Whyte: Ultimate Performance

Sharing his knowledge to help other people with interpretation and fine-tuning of their electronics is Whytey's passion

Introducing the Elite Fishing System™

The new Elite FS™ gives you access to the full line-up of Lowrance fish finding tools.

ActiveTarget™ Live Sonar Installation

Lowrance pro, Dean Silvester, walks you through the new live sonar device ActiveTarget™ with this comprehensive video of an installation and set-up.

New ActiveTarget™ Live Sonar

See fluid, high-resolution images of fish swimming around structure and responding to your lure.

Leading Marine Electronics Since 1957

Lowrance has never wavered from its purpose to push the envelope of innovative performance to help anglers find and catch more fish.

Active Imaging

Our best ever sonar technology.


New HALO Dome Radar

With high-quality short, mid and long-range detection, these feature-packed dome antennas ensure targets can be seen vividly - even in the toughest environmental conditions.