Home page

Hero-30%-black.jpg Mobile-30%-black.jpg
ActiveTarget-HP-Logo-EN-white-01.svg

ActiveTarget Live Sonar – Game On!

LEARN MORE

HOOK REVEAL

hook-reveal-tile.png

HOOK Reveal makes fishing easier, delivering powerful performance with proven fish-finding tools.

Learn More

Elite FS™

Elite-FS-AMER-APAC-homepage-tile.png

The new Elite FS combines the power of all Lowrance’s fish finding tools – including high-resolution ActiveTarget Live Sonar – in a display that’s easy to use and install.

Learn More

HDS LIVE

HDS-tile.png

We’ve taken the most popular fish finder series in professional fishing and made it even better. You’ve never fished like this before.

Learn More
LOW_Freshwater_1600x900_WEB-BANNER-v4.jpg LOW_MOB-Freshwater_1600x900_WEB-BANNER3-v4.png
HDS UFS Logo Long-410-v3-01.svg

THE HDS ULTIMATE FISHING SYSTEM

The world’s best fishfinding electronics, helping anglers find and catch more fish.

LEARN MORE
new-to-fishing parallax-FULL.jpg new-to-fishing-parallax-MOB.jpg

DISCOVER THE BASICS OF FISH FINDING

Get in the Game

LEARN MORE
Ghost-web-banner-v2.jpg
Ghost Logo_white-banner-v1.png

GHOST TROLLING MOTOR

The New Trolling Motor: Quiet by name. Powerful by Design.

LEARN MORE
STAR.svg

Built by anglers, for anglers

heritage.svg

Over 60 years of continuous innovation in fishing electronics

software-updates.svg

Warranties and free software upgrades

ice-fishing-HP-banner.jpg

ICE FISHING

If you can handle the cold, you don’t have to stop fishing when the lake freezes over.

LEARN MORE