Nick Whyte: Ultimate Performance
Sharing his knowledge to help other people with interpretation and fine-tuning of their electronics is Whytey's passion
Introducing the Elite Fishing System™
The new Elite FS™ gives you access to the full line-up of Lowrance fish finding tools.
ActiveTarget™ Live Sonar Installation
Lowrance pro, Dean Silvester, walks you through the new live sonar device ActiveTarget™ with this comprehensive video of an installation and set-up.
New ActiveTarget™ Live Sonar
See fluid, high-resolution images of fish swimming around structure and responding to your lure.
Leading Marine Electronics Since 1957
Lowrance has never wavered from its purpose to push the envelope of innovative performance to help anglers find and catch more fish.
Our best ever sonar technology.
Navico® Launches New, Sustainable Packaging Program
Initial efforts will eliminate nearly two tons of plastic used annually.
Lowrance Pro Angler Dustin Connell Dominates MLF Redcrest 2021
Six of the top 10 finishers at the tournament used Lowrance HDS systems with new ActiveTarget Live Sonar.
Lowrance Announces New Elite Fishing System™ Fish Finder Series
The Elite Fishing System combines a full line-up of fish finding tools with a display that is easy to use and easy to install.
Lowrance Launches Revolutionary New ActiveTarget™ Live Sonar
Top fishing professionals agree, new high-resolution live sonar from Lowrance is a real game-changer.
Lowrance Announces New Ghost Trolling Motors
The world’s most advanced trolling motor design – now for a wider range of boats.
New Functionality for Lowrance Fish Finders
The new 20.0 software update is now available for HDS LIVE, Elite Ti², and HDS Carbon fish finders.
Lowrance Announces New HOOK Reveal
The all-new HOOK Reveal makes fishing easier, delivering powerful performance with proven fish-finding tools.
Lowrance Ghost wins DAME Design Award
Lowrance’s Ghost Trolling Motor has been named co-winner of a DAME Design Award at METSTRADE
New HALO Dome Radar
With high-quality short, mid and long-range detection, these feature-packed dome antennas ensure targets can be seen vividly - even in the toughest environmental conditions.
Lowrance Ghost Trolling Motor and HDS Live Win Awards
The Ghost Trolling Motor has won Gold at The Best Design Awards
GPS Week Rollover: Is my Lowrance Device affected?
Find out more about the GPS Week Rollover and how it affects Lowrance products
Darrell J. Lowrance: 1938 - 2019
Lowrance Mourns Darrell J. Lowrance: Inventor, Innovator & Founder Lowrance Electronics
How to Systematically Catch Fish
Sean Bekkers talks about getting the most out of his time on the water by establishing a "milk run".
Catching Bread and Butter Species
Sean Bekkers shares his fishing secrets for catching bread and butter species, specifically flathead, on this blog post.
How to Fish for Flathead
Nick Whyte offers insights on how to catch the largest flathead around in the country.
Understanding Weather Conditions to Catch Bream
Alex Griesdorf talks about using the weather to your advantage to catch bream.
Installing the Elite Ti²
Sean Bekkers talks about why he chose the Lowrance Elite Ti² and walks you through the installation process. Read on.
How Dean Silvester Uses StructureScan3D
Discover how using StructureScan3D makes it easier for you to find fish
How to Successfully Target Barramundi
Luke Galea shares his knowledge about barramundi to help you catch them even if you're fishing in an impoundment for the first time.
StructureScan vs. Standard Sonar
Dean Silvester demonstrates how he uses StructureScan and standard sonar to find fish.
Clear as Crystal with HDS Live
Luke Galea shows screenshots with easily identifiable fish species from his HDS Live unit.
Sounder Tips for Pelagics
Lowrance pro-teamer, Nabeel Issa, offers tips on how you can find tuna on your fishing trip
How to Install a Hook² Fishfinder on a Hobie Kayak
Paul Malov demonstrates how easy it is to install a Hook² on a Hobie Kayak