Lowrance Ghost Trolling Motor and HDS Live Win Awards
The Ghost Trolling Motor has won Gold at The Best Design Awards
News
GPS Week Rollover: Is my Lowrance Device affected?
Find out more about the GPS Week Rollover and how it affects Lowrance products
Darrell J. Lowrance: 1938 - 2019
Lowrance Mourns Darrell J. Lowrance: Inventor, Innovator & Founder Lowrance Electronics
Lowrance goes LIVE
A significant leap forward in fishfinding technology, HDS LIVE delivers powerful real-time sonar, charting and connectivity.
New Elite Ti2 Series
Next-generation of powerful, yet affordable fishfinder/chartplotter family now with wireless networking.
Announcing Lowrance Link-9 VHF
New sleek design VHF with dual channel AIS receiver to assist in collision avoidance.
New 18.2 Software Update
Get Genesis Live Onscreen Mapping with New Software Upgrade for HDS Carbon, HDS Gen3 and Elite Ti
Price drops on Elite-Ti
New RRPs incorporate savings of 20% off, with dollar savings up to $700.
C-Map merges alongside Lowrance
C-MAP will become another powerful brand in the Navico portfolio -- alongside Lowrance®.
Michael Guest joins Lowrance proteam
Michael Guest of Reel Action TV has joined forces with Lowrance for the 2018 season.
Videos
New HDS Live
Amazing has a new look.
NEW Elite Ti 2
We’ve made premium fishfinding features and connectivity available to anglers of all abilities.
Active Imaging
Our best ever sonar technology.
LiveSight: Coming Early 2019
Real-time views of every movement, turn and tail kick of fish beneath your boat.
Snapper secrets with Michael Guest
Guesty runs through everything you need to know to find more snapper!
Easy Install of a HOOK²-12 TripleShot
Timmy Turtle runs through just how easy a HOOK² installation really is.
Chasing monster cod with HOOK²
Darren Weda of In Depth Angler puts his HOOK²-9 TripleShot to the test chasing big impoundment cod.
Using FishReveal on the water
Nick Whyte puts the FishReveal software update through it's paces in an Australian estuary system.