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Explore Lowrance® Marine Electronics & How to Catch More Fish at Southampton International Boat Show 2022

Visit stand J372 to learn more about Lowrance and benefit from exclusive show offers

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Lowrance Elite FS

Southampton, UK – Lowrance®, a world-leader in fishing electronics since 1957,is pleased to be exhibiting at Southampton International Boat Show. Visitors to stand J372 from the 16th to 25th September will see how Lowrance can help them catch more fish, benefit from fantastic savings, and explore the Lowrance App.

On the stand visitors will be able to explore the Elite FS™, HDS LIVE, ActiveTarget™ Live Sonar and HOOK Reveal. The HDS LIVE range will be available at a new lower price, with over £1000 saving on an HDS LIVE 16 and over £500 off a HDS LIVE 9. 

All Lowrance® products are compatible with C-MAP® charts, including C-MAP REVEAL™; the very best of C-MAP cartography. C-MAP REVEAL allows boaters to view the world around, and beneath them, like never before with REVEAL Shaded Relief 3D-rendered land and underwater elevation. Includes areas of Ultra-High-Res Bathymetric imagery- this is a game-changer for anglers. REVEAL charts also include satellite overlay and, like all C-MAP charts, come with 12 months free chart updates.

The Lowrance App will also be on the stand.  The App is free to download and offers a rich experience including chartplotter mirroring and up-to-date and detailed nautical charts from C-MAP®, personal waypoints, routes and tracks, the latest marine weather, personalisation and much more.  There will be a team on hand to answer any questions, and help visitors decide on the system and technology that is right for them.

In addition to the vast array of products on show, Lowrance® is also thrilled to be joined again by official drinks partner Mermaid Gin, serving gin and tonic to visitors to the stand.

About Lowrance

Lowrance® is part of Navico, a division of Brunswick Corporation’s (NYSE: BC) Advanced Systems Group, and has been a leader in marine electronics and sonar technology since first inventing the original consumer fishfinder in 1957. It features a brand portfolio that is dedicated to helping anglers find and catch more fish, and includes the industry-leading HDS LIVE™, Elite FS™, HOOK Reveal™ Chartplotters & Fishfinders, ActiveTarget™ and Active Imaging™ Sonars and Lowrance Ghost™ Trolling Motors. Lowrance is distributed in more than 100 countries worldwide. More information is available at


About Navico Group

A division of Brunswick Corporation (NYSE: BC), Navico Group is the world’s leading supplier of integrated systems and products to industries ranging from marine to recreational vehicle and beyond. The Navico Group portfolio is comprised of industry-leading brands in power management, digital control & monitoring, networked devices, and marine electronics. Some of the many brands that make up Navico Group include: Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-Map, CZone, Garelick, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad, and Whale.