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Lake Fishing

The best fish finding technology for freshwater fishing

A Fishfinder for Every Situation

Lowrance offers three series of best-in-the-industry fishfinders and fishfinder/chartplotter combos, satisfying the needs and budgets of both weekend anglers and touring professionals. HOOK Reveal gives you all the tools to find more fish, including FishReveal and Genesis Live real-time mapping. Elite FS combines the power of all Lowrance’s fish-finding tools in a display that’s easy to use and install. For serious anglers, the top-of-the-line HDS LIVE is equipped with the best set of navigation tools ever built into a fishfinder/chartplotter display, including built-in Lowrance® CHIRP sonar, support for Active Imaging™, StructureScan® 3D with Active Imaging and ActiveTarget™ Live Sonar.

Product Series

HOOK Reveal

Powerful fishfinding performance makes fishing easier. See fish light up on screen with FishReveal, combining the target separation of Lowrance CHIRP sonar with picture perfect DownScan Imaging views of structure and baitfish​.

Elite FS™

The new Elite Fishing System (FS) gives you access to the full line-up of Lowrance fishfinding tools – including ActiveTarget™ live sonar, Active Imaging™ and compatibility with a wide range of chart options – to help you make the most of your time on the water.

HDS LIVE

The HDS LIVE series offers access to the latest Lowrance® fishfinding innovations with support for Active Imaging™, ActiveTarget™ live sonar, StructureScan® 3D with Active Imaging and Genesis Live onscreen mapping.

Over 60 Years of Electronics Technology

Lowrance invented fishing technology 60 years ago and continues to refine electronics equipment and applications today. CHIRP Sonar provides the best in underwater imaging, both downward and to the sides. Highly accurate, built-in GPS and C-MAP charts guide navigation with mapping for over 3,000 U.S. lakes and rivers. Touch-screen technology with ultra fast data processing allows easy configurations on the high-resolution LED backlit color displays. NMEA 2000® networking communications via Bluetooth and Wi-Fi allows convenient connection for software upgrades, downloads and remote control of Power-Poles via the touch screen.

Featured Products