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Lowrance Announces New Elite Fishing System™ Fish Finder Series

The Elite Fishing System combines a full line-up of fish finding tools with a display that is easy to use and easy to install.

Tulsa, Okla. – Lowrance, a world-leader in fishing electronics since 1957, announced today the most powerful Elite™ series fishfinder/chartplotter available – the new, Elite Fishing System (FS).

The latest introduction in Lowrance's line-up of mid-range fishfinder/chartplotter displays, the Elite Fishing System combines a full line-up of fishfinding tools with a display that is easy to use and easy to install. From ActiveTarget™ Live Sonar and extreme high-resolution Active Imaging™ with Lowrance CHIRP Sonar, SideScan and DownScan Imaging™ to preloaded C-MAP® Contour+ Fishing Maps, Elite FS offers anglers all the tools needed to find and catch more fish.


Target Fish Live with New ActiveTarget Live Sonar
Watch high-resolution images of fish movements – tracking them as they swim in and around cover with ActiveTarget Live Sonar. This innovative solution allows users to see how fish are positioned in structure and how they respond to a lure presentation. With this view, anglers know if the current technique is working, or if it's time to make an adjustment – information that traditional sonar or structure imaging simply won't deliver.

Find Key Fishing Areas with Preloaded Contour+ Maps (U.S. Only)
Spend more time trying to catch fish and less time trying to find them with the high-resolution detail of C-MAP Contour+ inland and coastal charts for US and Canada, preloaded into Elite FS displays. From finding key fishing areas, like ledges, drop-offs and ditches to navigating with precision to fish-holding areas, users will have more success on the water with high-resolution 1-foot contours on over 8,900 U.S. lakes


Find More Fish with Active Imaging
See structure and cover with a new level of refined detail and at a range unmatched by any other structure imaging technology with Active Imaging 3-in-1 sonar featuring CHIRP, SideScan and DownScan Imaging with FishReveal™. Get the best of CHIRP sonar and DownScan Imaging on one screen with FishReveal – a Lowrance exclusive that helps anglers easily recognize fish from structure and cover on high-detailed DownScan images.


Build the complete Elite Fishing System
Full networking capability with integrated wireless, NMEA 2000® and Ethernet connectivity allows you to create the complete system. Add Halo Dome Radar, Outboard Pilot or share sonar, charting, waypoints, and other user data between multiple displays via Ethernet.


"We are very excited to add such a powerful, yet affordable fishfinder/chartplotter to our award-winning lineup," said Knut Frostad, CEO, Navico Group. "Anglers will love that we have packed our most advanced sonar technologies in an easy to use and install display."


Available from authorized resellers with 7- and 9-inch displays, the new Elite FS series includes a variety of model options with and without Active Imaging, as well as ActiveTarget Live Sonar transducer solutions.