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Lower Prices on HDS Gen3 and Carbon units

Save up to $500 on select HDS Gen3 and HDS Carbon bundles beginning August 24, 2017

Free Feature Upgrades from Lowrance

Lowrance has released new software for HDS Carbon, HDS Gen3 and Elite-Ti Series Multi-function...

Lowrance Sponsors the Barracuda Tour

Lowrance will once again sponsor and particpate in the Barracuda Tour, a prestigious fishing...



Chartplotters, Fishfinders & Marine Electronics from Lowrance

Lowrance, the leading manufacturer of Marine Electronics, helps anglers in the U.S. and around the world to find more fish and stay safer on the water. Lowrance has easy to use, innovative products to help you fish and navigate both on inland freshwater and coastal saltwater.  Our products feature the latest sonar technology, GPS and High Definition Multi-function displays. Locate your targets quickly and with greater precision with DownScan and StructureScan3D. The Lowrance product series includes the reliable and affordable Hook range, the best-selling Elite Ti or for ultimate performance on the water, check out the HDS Gen3 or HDS Carbon series.


More pro anglers count on Lowrance high performance Fishfinder & Chartplotter combos and marine electronics than any other brand.