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Fish are Good at Hide & Seek. We're Better.

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Whether you are searching for the bass of a lifetime, walleye for the frying pan or bluefish and stripers for the thrill, fish finders will give you an edge while on the water. Lowrance fish finders take the guesswork out of fishing by bringing the underwater world into clear view with stunning imaging of structure, fish location and bottom composition. No matter the budget, target species or watercraft, Lowrance offers the best high-performance fish finder to get you on more fish.

Sonar Choices for Every Angler’s Needs

Sonar technology continues to evolve with more accurate and higher definition subsurface views. Value-minded anglers will find success with the HOOK Series where the Elite Ti models supply larger screens and enhanced benefits such as advanced communication capabilities. For the advanced angler, Lowrance offers the HDS Carbon Series with higher resolution displays, high-speed processing for faster sonar updates and 3D views giving the angler an unbelievable view of fish and structure under and around the boat.  

It All Began with Lowrance

Fish finding was a mystery until Lowrance was one of the first to pioneer the technology 60 years ago. The Fish Lo-K-Tor forever changed the landscape of sport fishing with features and simple functions that have redefined marine electronics. Since then, Lowrance has continued to lead the industry with innovation in technology and performance to help anglers catch more fish.  

Featured Products

HOOK-3x DSI with DownScan Transducer

The Lowrance® HOOK-3x DSI is a fishfinder that offers proven features at a great value without compromising the quality anglers have come to expect from Lowrance. LED-backlit color display with detailed 320 x 240 resolution that’s easy to see in full sunlight and from wide viewing angles.. Unique high-speed Skimmer® DSI transducer for 455/800 kHz imaging sounding, with built-in water-temperature sensor.. Exclusive Lowrance DownScan Imaging™ innovation displays crystal-clear photo-like views of the underwater worlds below the boat.. Thermoclines Exposed: Clearly see the boundary layer between the lower cooler water and, upper warmer, oxygen-rich zone where fish are.. Fish Truly Revealed: DSI imaging leaves nothing to the imagination, clearly showing predator fish and baitfish schools.. Bottoms Uncovered: You easily distinguish between hard and soft bottoms, as well as fish and structure on/near the bottom.. Structure Disclosed: With photo-like views you can recognize all manner of structure at a glance, like bridge pilings, laydowns, ledges, drop-offs, vegetation, wrecks; no interpretation needed.

HOOK-4x Ice Machine with Ice Transducer

The Lowrance® HOOK-4x Ice Machine fishfinder offers proven features at a great value without compromising the quality anglers have come to expect from Lowrance. CHIRP sonar technology: Combine the power of two CHIRP ranges for the ultimate in target separation and noise rejection. Hybrid Dual Imaging™ (HDI): The power of two award-winning technologies -- Broadband Sounder™ PLUS Exclusive DownScan Imaging™ -- combined to provide the best possible view of the water column and everything in it.. DownScan Overlay™: Exclusive technology overlays DownScan Imaging™ onto Broadband Sounder display for one stunning view that separates and clearly exposes fish targets from surrounding structure. Overlay transparency and color palettes are fully adjustable.. TrackBack™: Easily scroll back in sonar history to review covered areas and pinpoint spots (saves time and fuel trying to re-trace your path). With chartplotter models, simply mark a waypoint at your cursor location with the press of a button.. Advanced Signal Processing™: Reduces manual adjustments to automatically see fish, structure and bottom detail more clearly.. HOOK-4 Color Display: Lowrance-exclusive, high-resolution, 4.3-inch, color display provides brilliant visibility and viewing detail in all conditions.. All-New Page Selector: An easier-to-use menu system with quick access to all features using one-thumb operation.. Multi-Window Displays: Choose from as many as eight preset page layouts, including up to three panels in split-screen mode to view chart, Broadband Sounder™ and DownScan Imaging™ -- all on one screen simultaneously. Multi-Window view can be accessed while viewing live sonar and charting.. Supported by Lowrance Advantage Service program and limited one-year warranty.