December 19, 2013

Lowrance Introduces Elite-4 And Mark-4 HDI Series

Value‐Packed Standalone Fishfinder, Chartplotter and Combo Models with Hybrid Dual Imaging™ Now on Larger, Brilliant 4.3‐inch High‐Resolution Displays


Lowrance announced today the newest addition to its Elite and Mark family of compact fishfinder and chartplotter products, the Elite-4 and Mark-4 Hybrid Dual Imaging™ (HDI) series.

Setting a new performance standard for affordably priced navigation and fishfinder electronics, the new HDI units feature a built-in GPS antenna, high-definition mapping options, and the Lowrance exclusive Hybrid Dual Imaging technology that combines Broadband SounderTM and Downscan Imaging for the best possible view beneath your boat.

Replacing previous Lowrance Elite-4 and Mark-4 models, the larger and super-bright Elite 4.3-inch colour and Mark grayscale displays have 70-percent more pixels and 36-percent more useable screen area. Available in fishfinder-only, chartplotter-only (HD) and fishfinder/chartplotter combo models, the new addition to the Lowrance HDI series offers a full selection of top-performing sonar and navigation features in an easy-to-operate, space-saving design.

Built into the new Lowrance HDI Skimmer® transducer design, Broadband Sounder technology is ideal for marking fish arches and tracking lure action, while Downscan Imaging provides easy-to-understand, picture-like views of structure and bottom detail. With the exclusive Lowrance Downscan Overlay feature, boaters can combine the Downscan Imaging view with the Broadband Sounder recording for a stunning presentation that separates and clearly exposes fish targets from surrounding structure. Overlay transparency is fully adjustable.

Lowrance's Advanced Signal Processing (ASP) maximizes fishing time by reducing the need to manually adjust settings to see fish, structure and bottom detail more clearly. Exclusive TrackBackTM functionality allows anglers to scroll back in recorded sonar history to review structure, transitions and fish targets, and pinpoint locations with a waypoint (on chartplotter models) — eliminating the need to circle back and retrace their path.

All Elite-4 and Mark-4 HDI models with chartplotter capability feature a highly accurate built-in GPS antenna. A micro SD card can be used to display Navionics® Gold, HotMaps® Premium and Jeppesen C-Map MAX-N charts. All HDI/HD chartplotter models are compatible with the new online Insight Genesis™ map creation service, which allows users to make their own custom, high-resolution contour, bottom hardness and vegetation maps from recorded sonar logs.

The Elite-4 HDI line consists of Elite-4x HDI fishfinder-only, Elite-4m HD chartplotteronly and Elite-4 HDI combination models. The Mark-4 HDI is available as a fishfinder/chartplotter combination unit only. Elite-4 and Mark-4 HDI models with chartplotter capability feature a highly accurate built-in GPS antenna. A C-Map bundle model is also available and includes C-Map MAX-N charts covering all of Asia Pacific including Australia and New Zealand. Optional charting upgrades are also available with Navionics® Gold and HotMaps® Premium, and C-Map MAX-N Wide (via micro SD card).

Protected by a one-year limited warranty and the Lowrance Advantage Service program, the Elite-4 and Mark-4 HDI series can be purchased from authorised Lowrance dealers and distributors beginning in January 2014. Lowrance Elite-4 HDI combo models range in price starting at AUD $449 RRP and the Mark-4 HDI fishfinder/chartplotter can be purchased for as low as AUD $279 RRP. For more information on the Lowrance Elite-4 and Mark-4 HDI series, the entire Lowrance line of marine electronics, or to locate an authorised Lowrance dealer, please visit www.lowrance.com.


For imagery and other editorial requests, please contact:

Samantha Brown
Navico APAC
+64 9 925 4550
Sam.Brown@navico.com

About Lowrance and Simrad Yachting: The Lowrance and Simrad Yachting brands are wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world's largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide. www.navico.com