Lowrance Anglers Dominate 2015 Bassmaster Classic

February 25, 2015

Lowrance Pro Casey Ashley Wins Tournament With Seven Additional Anglers in the Top 10

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GoFree™ Now Available on Lowrance® HDS® GEN3 and HDS GEN2 Touch

February 24, 2015

Industry Leader Adds GoFree Cloud-Based Software Update and Mapping Downloading Capabilities to Its Advanced Multifunction Displays

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Lowrance Announces The All-New HDS® Gen3

January 05, 2015

High Definition System Combines Today’s Best Fishfinder and Navigation Technologies Into One Easy-to-Use, Multi-Touch Display

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Announcing The All-New Lowrance Elite-9 Chirp Fishfinder/Chartplotter

December 17, 2014

Industry Leader Expands Elite CHIRP Series With New 9-Inch Display Model

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Lowrance Releases Feature-Packed Mark-4 And Elite-4 Chirp Series

December 17, 2014

Lowrance Launches Affordable 4-Inch Fishfinder/Chartplotter Models with CHIRP Sonar Functionality

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Lowrance Pro Teamer talks strategy

December 03, 2014

Lowrance Pro Teamer Nabeel Issa put his HDS-12 gen2 Touch fishfinder/chartplotter to the test while fishing the ABT BREAM Grand Final on the Hawkesbury River in New South Wales

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Lowrance Announces Outboard Pilot

July 17, 2014

Industry Leader Releases Innovative Outboard Autopilot, Featuring Integrated Control From The HDS Fishfinder/Chartplotter

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Lowrance Introduces Value-Priced Color Fishfinder

July 16, 2014

New Elite-3x Color Fishfinder with Award-Winning Sonar Performance Sets New Standard for Value

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Lowrance Launches Elite-7 And Elite-5 Chirp Series Displays

March 26, 2014

Feature-Packed Fishfinder/Chartplotter and Fishfinder-Only Models Include CHIRP Sonar Plus DownScan Imaging and Broadband Sounder For The Best Possible View Beneath Your Boat.

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Lowrance Announces Insight Genesis B.A.S.S. Nation Challenge

March 13, 2014

Anglers Compete to Win Over $150,000 in Lowrance Prizes

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