60 Years of Dominance

March 21, 2017

For six decades, the iconic brand Lowrance has led the fishing and boating industries in product innovation and customer service, supported professional anglers around the globe and dominated the tournament trail. But how did it all begin?

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The NEW HDS Carbon Displays - Are you ready?

December 15, 2016

Lowrance announced today the release of a high-performance addition to the HDS® series of fishfinders/chartplotters – Lowrance HDS Carbon™.

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Larger Screens Join the Elite-Ti Family

December 07, 2016

Lowrance®, a world-leading brand in fishing electronics since 1957, announced today the addition of a pair of widescreen displays to the Elite Ti standalone series of fishfinder/chartplotters.

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Save Up to $500 on HDS Gen3

November 30, 2016

We're bringing you the year’s best deals on top-selling HDS Gen3 multifunction displays with retail price reductions as much as $500.

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Top 3 Sounder Settings You Should Know About

November 30, 2016

Dale Ward shares the top 3 settings you should pay attention to on a Lowrance sounder to get the best image clarity on the water.

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Nick Whyte Talks about Flathead Top Gun Win

October 13, 2016

Nick Whyte talks about how he used HDS Gen3 and StructureScan 3D to win the Flathead Top Gun competition.

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ITC Rules Against Garmin - Again

August 25, 2016

Commission Confirms that the Limited Exclusion Order Covers Garmin DownVü™ Products as well as Head Units and Transducers to Be Sold Together

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Winter Savings for HDS Gen3 Series

June 02, 2016

From June 1st through to September 30th 2016, Lowrance is dropping the price of its HDS Gen3 series products by $200 off RRP.

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Mark Crompton's ABT Tassie Tournament Story

May 29, 2016

Mark gives a detailed account of his fishing experience in St. Helens and Derwent during the 2016 ABT Bream Qualifiers in Tasmania.

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How to Use Lowrance Electronics for Pre-Fishing

May 15, 2016

Competitive angler Alex Greisdorf talks about how he uses his sonar, StructureScan, and chartplotter to prepare for fishing tournaments.

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