Free Maps from Insight Genesis

August 07, 2015

Crowd-sourced maps are now available from Insight Genesis.

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Lowrance Launches Three-Dimensional Sonar – Structurescan 3D

July 20, 2015

Electronics Leader Transforms What Anglers See Below The Surface

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New Software Updates for Gen2 Touch and Gen3

June 10, 2015

Outboard Pilot Control and New Cartography Options Added to Award-Winning Chartplotters

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Evers Wins BASSfest on Kentucky Lake

June 08, 2015

Lowrance Pro Edwin Evers for won the Bassmaster Elite BASSfest on Kentucky Lake last weekend.

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Lowrance Anglers Dominate 2015 Bassmaster Classic

February 25, 2015

Lowrance Pro Casey Ashley Wins Tournament With Seven Additional Anglers in the Top 10

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GoFree™ Now Available on Lowrance® HDS® GEN3 and HDS GEN2 Touch

February 24, 2015

Industry Leader Adds GoFree Cloud-Based Software Update and Mapping Downloading Capabilities to Its Advanced Multifunction Displays

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Lowrance Announces The All-New HDS® Gen3

January 05, 2015

High Definition System Combines Today’s Best Fishfinder and Navigation Technologies Into One Easy-to-Use, Multi-Touch Display

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Announcing The All-New Lowrance Elite-9 Chirp Fishfinder/Chartplotter

December 17, 2014

Industry Leader Expands Elite CHIRP Series With New 9-Inch Display Model

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