New Lower Prices on HDS Gen3!

November 15, 2016

Price Drop on HDS Gen3 Units!

We're bringing you the year’s best deals on top-selling HDS Gen3 multifunction displays with retail price reductions as much as $500. The HDS Gen3 series feature an easy-to-use, multi-touch, high-resolution display with Broadband Sounder™ and CHIRP sonar, plus built-in support for StructureScan® 3D with SideScan and DownScan Imaging™.

Lowrance HDS-9 Gen3Lowrance HDS-12 Gen3Lowrance HDS-7 Gen3

To get this special pricing, all you need to do is visit your local Lowrance retailer! Use our Where to Buy locator to find the retailer nearest to you.


Navigate with ease using proven Lowrance navigation technology and build a comprehensive system on any boat with the advanced integration capability of HDS Gen3 – offering support for Mercury® VesselView® Link, SmartSteer™ trolling motor/outboard motor control, Bluetooth® control of Power-Pole Shallow Water Anchors and more.

HDS Gen3 also features the exclusive Network Analyzer and Service Assistant integrated service tools, full operation via touchscreen, keypad or both, and built-in wireless connectivity.

The price reductions of $500 on the HDS-12, $400 on the HDS-9 and $300 on the HDS-7 are applicable only for purchases made in the United States and Canada.

New Price List

Product ID Transducer Old Price New Price
HDS-12 GEN3 000-12916-001 Mid/High/StructureScan 3D $3999 $3499
HDS-12 GEN3 000-13267-001 Mid/High/TotalScan $3399 $2899
HDS-12 GEN3 000-11794-001 None $3149 $2649
HDS-9 GEN3 000-12915-001 Mid/High/StructureScan 3D $2899 $2499
HDS-9 GEN3 000-13265-001 Mid/High/TotalScan $2299 $1899
HDS-9 GEN3 000-11789-001 None $2049 $1649
HDS-7 GEN3 000-12914-001 Mid/High/StructureScan 3D $2099 $1799
HDS-7 GEN3 000-13263-001 Mid/High/TotalScan $1499 $1199
HDS-7 GEN3 000-11784-001 None $1249 $949

Product Videos:

Related Products

HDS-12 Gen3

Fishfinder / Chartplotter

HDS-9 Gen3.

Fishfinder / Chartplotter

HDS-7 Gen3

Fishfinder / Chartplotter