November 25, 2013

Lowrance Reduces Prices on HDS® Gen2 and HDS® Gen2 Touch

Lowrance Reduces Prices on HDS® Gen2 and HDS® Gen2 Touch


Tulsa, Okla. – Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today a price reduction for select HDS Gen2 and HDS Gen2 Touch series of fishfinder, chartplotter and combo models. A price change that represents up to $200 in consumer savings for select models, this announcement affects the established Minimum Advertised Price (MAP) beginning November 25, 2013.

Effective November 25, 2013, the consumer prices of select HDS Gen2 and Gen2 Touch displays and bundles are as follows. See attachment.