March 13, 2014

Lowrance Announces Insight Genesis™ TBF Challenge

Anglers Compete to Win Over $150,000 in Lowrance Prizes


Tulsa, Okla. – Lowrance, a world-leading brand in fishing electronics since 1957 — announced today the Insight Genesis™ TBF Challenge. Kicking off April 1 and continuing through December 31, 2014, the free contest is open to all TBF (The Bass Federation) members. Monthly and annual prizes will be awarded to individuals, as well as TBF state associations that record the most acres of sonar recordings from compatible* Lowrance chartplotters, then upload those recordings to the Insight Genesis website. The Insight Genesis TBF Challenge is a great way for anglers to win the latest Lowrance technology, and it also helps improve the accuracy and coverage of high-resolution contour mapping data across the United States.

Although the contest officially starts April 1, contestants can enter now and begin uploading sonar recordings for the monthly and 2014 annual prizes. The individual who uploads the most acres of sonar recordings between today and December 31, 2014 will win a free, expenses-paid weekend fishing trip with a Lowrance Pro Team Angler. In addition, HDS Gen2 Touch fishfinder/chartplotter models will be awarded to first- through fourth-place individual finishers on a monthly basis.

For annual prizes, TBF large and small state associations will win $20,000 in Lowrance products for first place and up to $10,000 in Lowrance products for second place – based on the annual amount of sonar logs recorded and uploaded to the Insight Genesis website.  The state association determination of large vs. small will be made by August 31, based on the number of members uploading data from each state.

Registration for the Insight Genesis TBF Challenge is free and open from March 13 through December 31, 2014. To enter, contestants must submit their name, email and state affiliation to https://tbfchallenge.lowrance.com. For more information and frequently asked questions on the Insight Genesis TBF Challenge, please visit https://tbfchallenge.lowrance.com or email TBFchallenge@navico.com. For more information on Insight Genesis or Lowrance, please visit insightstore.navico.com/insightgenesis or www.lowrance.com.

*Compatible Insight Genesis multifunction displays: Lowrance Elite HDI and HDS (HDS Gen2 and Gen2 Touch displays support downloaded Insight Genesis Maps on SD cards, and HDS Gen1 models can generate free custom maps for online viewing only)

TBF Federation Challenge

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About Lowrance: The Lowrance® brand is wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world's largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide. www.navico.com

About Insight Genesis: Insight Genesis™ is an exclusive tool for Lowrance, Simrad and B&G owners that allows for any users to easily upload sonar log recordings online to have maps automatically created with contours, vegetation and bottom hardness layers, as well as automatic tidal adjustments. A subscription to the tool adds the ability to adjust contour intervals; merge multiple uploads; overlay bottom hardness and vegetation outline layers; analyze changes over multiple recordings with trend-analysis; securely store sonar logs, maps and boaters' critical trip and waypoint data online — accessible from any internet-connected device. Users can select to keep recorded sonar data private or to share selected trips with the Insight Genesis community. To record a sonar log, users can simply activate the standard sonar-logging feature on a compatible multifunction display* and record all subsequent sonar data to an SD card. Once recorded, the sonar log file can be uploaded to the Insight Genesis cloud service via a PC, where it is converted into a map. The chart and related sonar log can be viewed online using an embedded web viewer or downloaded for use on a compatible multifunction display.