February 26, 2014

Lowrance Anglers Continue Strong Showing At Bassmaster Classic

Lowrance Pro Randy Howell Leads The Way By Claiming His First Classic Championship


Tulsa, Okla. – Lowrance — a world-leading brand in fishing electronics since 1957 — confirmed today its continued No.1 position among America's fishing-tournament professionals, following Lowrance Pro Team member Randy Howell's first-ever Bassmaster® Classic championship, won on Lake Guntersville, Alabama last weekend. In total, nearly 70 percent of the 55 Classic competitor field used Lowrance fishfinder/chartplotters to outperform the competition and dominate the 44th annual world championship of bass fishing.

In one of the most amazing competitions in Classic history, Howell, of Springville, Alabama leapt from 11th place and a full 9 pounds behind leader and fellow Lowrance Pro Edwin Evers on day two, to win the Classic Championship and a $300,000 payout on the final day.

"My Lowrance HDS12 Gen2 Touch with StructureScan HD helped me find bass that were suspended off the sides of the rocky banks," said Howell. "I came back every day to see if they would bite and, on the final day when it counted, they did!"

The number of Classic competitors using Lowrance fishing electronics increased to 38 this year compared with 34 in 2013 — marking the company's best representation in five years and further extending Lowrance's commanding position among tournament pros. In the 2014 Classic, Lowrance anglers placed first, second and third. In addition, four of the top five, seven of the top 10, and 14 of the top 20 Classic anglers relied exclusively on Lowrance electronics to lead the 55-angler field.

"Congratulations to Lowrance Pro Randy Howell on his dramatic victory at this year's Classic; we are proud to support him with our industry-leading electronics," said Leif Ottosson, CEO, Navico. "We designed the Lowrance HDS to provide the ultimate in fish-finding performance and ease of use. Based on the impressive list of top finishers using our product at the 2014 Classic, we've delivered. We are committed to introducing even more innovative technology this year for both professional and recreational anglers in fresh and saltwater, and remaining the No. 1 choice for tournament anglers."

For more information on Lowrance and its tournament-winning fishfinding technology, or to locate an authorized dealer, please visit www.lowrance.com.

Randy Howell wins Bassmaster Classic
Photo courtesy of BASS Inc.


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About Lowrance: The Lowrance® brand is wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide. www.navico.com