Lowrance Announces Insight Genesis™ TBF Challenge

March 13, 2014

Anglers Compete to Win Over $150,000 in Lowrance Prizes

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Lowrance Anglers Continue Strong Showing At Bassmaster Classic

February 26, 2014

Lowrance Pro Randy Howell Leads The Way By Claiming His First Classic Championship

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Lowrance Introduces Elite-4 And Mark-4 HDI Series

December 18, 2013

Value-Packed Standalone Fishfinder, Chartplotter and Combo Models with Hybrid Dual Imaging Now on Larger, Brilliant 4.3-inch High-Resolution Displays.

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Lowrance Debuts New Product Additions

December 14, 2013

Marine Electronics Leader Introduces a Variety of New, Innovative Products in Conjunction with the 2013 Miami International Boat Show

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Insight Genesis College Cup 2014 Competition

December 13, 2013

FREE to enter and WIN a share of more than $100,000 in Lowrance product prizes.

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Lowrance Announces Insight Genesis College Cup 2014

December 10, 2013

Press Release: College Anglers Compete to Win Over $100,000 in Lowrance Prizes

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Lowrance Reduces Prices on HDS® Gen2 and HDS® Gen2 Touch

November 25, 2013

A price reduction goes into effect today for select HDS Gen2 and HDS Gen2 Touch series of fishfinder, chartplotter and combo models.

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Sonarhub Sounder

October 31, 2013

New All-in-One Solution Combines StructureScan® HD and CHIRP Sonar

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SpotlightScan™ Sonar

October 31, 2013

Lowrance, a world-leading brand in marine electronics for fishing announced today the new SpotlightScan™ Sonar trolling-motor transducer.

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Debut Uni-Dock For Sonichub

October 08, 2013

Marine Electronics Leader’s New Secure, Watertight Media Dock Adds Support For Latest Apple Devices to Renowned Marine Audio Server

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