Lowrance Sponsors the Barracuda Tour

May 16, 2017

Lowrance will once again sponsor and particpate in the Barracuda Tour, a prestigious fishing competition organized by Beneteau

Read More


March 27, 2017

Jordan Lee’s Win Marks Sixth Consecutive Championship for Electronics Leader

Read More

60 Years of Dominance

March 21, 2017

For six decades, the iconic brand Lowrance has led the fishing and boating industries in product innovation and customer service, supported professional anglers around the globe and dominated the tournament trail. But how did it all begin?

Read More

The NEW HDS Carbon Displays - Are you ready?

December 15, 2016

Lowrance announced today the release of a high-performance addition to the HDS® series of fishfinders/chartplotters – Lowrance HDS Carbon™.

Read More

Larger Screens Join the Elite-Ti Family

December 07, 2016

Lowrance®, a world-leading brand in fishing electronics since 1957, announced today the addition of a pair of widescreen displays to the Elite Ti standalone series of fishfinder/chartplotters.

Read More

Huge Savings on HDS Gen3

November 09, 2016

Electronics Leader Offers Huge Savings on HDS Gen3 in Time for the Holidays

Read More

ITC Rules Against Garmin - Again

August 25, 2016

Commission Confirms that the Limited Exclusion Order Covers Garmin DownVü™ Products as well as Head Units and Transducers to Be Sold Together

Read More

Precision-9 Compass

February 11, 2016

Lowrance® announced today the release of the Lowrance Precision-9 Compass, which delivers heading and rate-of-turn information with an enhanced level of accuracy.

Read More

Lowrance Software Update Brings New Functionality to HDS Gen3 and HDS Gen2 Touch Multifunction Displays

January 05, 2016

Powerful Upgrade Adds StructureScan® 3D and SonicHub®2 Functionality

Read More

Lowrance® Totalscan – The All-In-One Fish And Structure-Finding Transducer

December 14, 2015

Tulsa, Okla. – Lowrance®, a world-leading brand in fishing electronics since 1957, announced today the evolution of convenience and superior performance in fishfinding technologies – the new Lowrance TotalScanTM all-in-one transducer – combining proven CHIRP sonar capabilities with exclusive...

Read More