June 25, 2013

Lowrance Announces Partnership With NauticStar Boat Company

Electronics Leader Signs Agreement With Offshore, Bay & Deck Boat Manufacturer


Tulsa, Okla. – Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today that it has signed a three-year agreement to supply electronics to NauticStar. Known for its all-composite construction, the Mississippi-based NauticStar has selected Lowrance products for its standard equipment offering, which will include models ranging from the X-4 to the HDS Gen2 Touch. The combination of a high-quality boat and a Lowrance award-winning electronics system gives individuals who purchase a NauticStar the ideal performance and navigation combination for their boating activities.

"We conducted an extensive review of electronics products and are extremely pleased to provide Lowrance award-winning electronics to our customers," said Phil Faulkner, president, NauticStar Boat Company. "The product is a great fit, and their excellent service and support is an ideal resource for our factory and resellers. Lowrance is the perfect choice."

"We are very happy to partner with NauticStar, and welcome the company and its dealers to the Lowrance family," said Leif Ottosson, CEO, Navico. "NauticStar boats are not only visually appealing, they are designed to run faster at a lower horsepower than most boats. The Lowrance electronics suite is a natural choice to complement their fit and function, while providing superior situational awareness to that offered by other products on the market."

For more information on the entire line of Lowrance marine electronics, please visit www.lowrance.com.

About Lowrance, Simrad Yachting and B&G: The Lowrance, Simrad Yachting and B&G brands are wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide. www.navico.com