News

LOWRANCE® DOMINATES 2017 GEICO® BASSMASTER CLASSIC

March 27, 2017

Jordan Lee’s Win Marks Sixth Consecutive Championship for Electronics Leader

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60 Years of Dominance

March 21, 2017

For six decades, the iconic brand Lowrance has led the fishing and boating industries in product innovation and customer service, supported professional anglers around the globe and dominated the tournament trail. But how did it all begin?

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Boot Dusseldorf, Germany

January 19, 2017

Boot Dusseldorf is the world’s largest boat trade fair, welcoming over 250,000 visitors from 60 different countries to the Messe Dusseldorf.

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The NEW HDS Carbon Displays - Are you ready?

December 15, 2016

Lowrance announced today the release of a high-performance addition to the HDS® series of fishfinders/chartplotters – Lowrance HDS Carbon™.

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LOWRANCE® ANNOUNCES NEW WIDESCREEN ELITE-TI DISPLAYS

December 07, 2016

The new Lowrance Elite-12 Ti and Elite-9 Ti touchscreen fishfinder/chartplotters include the same features that have generated so much excitement about the Elite-Ti series — but on bigger 12- and 9-inch high-resolution, widescreen displays

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Larger Screens Join the Elite-Ti Family

December 07, 2016

Lowrance®, a world-leading brand in fishing electronics since 1957, announced today the addition of a pair of widescreen displays to the Elite Ti standalone series of fishfinder/chartplotters.

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Save Up to $500 on HDS Gen3

November 30, 2016

We're bringing you the year’s best deals on top-selling HDS Gen3 multifunction displays with retail price reductions as much as $500.

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Top 3 Sounder Settings You Should Know About

November 30, 2016

Dale Ward shares the top 3 settings you should pay attention to on a Lowrance sounder to get the best image clarity on the water.

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Nick Whyte Talks about Flathead Top Gun Win

October 13, 2016

Nick Whyte talks about how he used HDS Gen3 and StructureScan 3D to win the Flathead Top Gun competition.

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ITC Rules Against Garmin - Again

August 25, 2016

Commission Confirms that the Limited Exclusion Order Covers Garmin DownVü™ Products as well as Head Units and Transducers to Be Sold Together

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