About Lowrance

Lowrance has been a leader in marine electronics since it invented the first consumer sonar device in 1957 -- The Little Green Box. In the years since, Lowrance has never wavered from its purpose to push the envelope of innovative performance to help anglers find and catch more fish.

Since the introduction of the first High Definition System (HDS) Multifunction Display in 2008, Lowrance has launched a staggering number of new products and features that truly redefine marine electronics. Extremely easy to use, yet packed with the features anglers the world over know and love, Lowrance continues to set the bar for the best recreational fishing technology.

Lowrance has won numerous industry awards for innovative excellence. Our focus is to design products that simply provide the most meaningful benefits for anglers. Our goal is to help you quickly pinpoint the structure, transitions and other fish-holding cover.

Whether you fish inland freshwater or coastal saltwater conditions, you want to quickly eliminate unproductive water. That same passion is what drives Lowrance to continue to provide the most innovative electronics.

We also continue to provide enhanced features and capabilities after your purchase. Our free software updates provide even more meaningful benefits – real innovations that allow you to make the most of your time on the water.

We back it all with the best consumer product-satisfaction support in marine electronics. Lowrance products are protected by a one- or two-year limited warranty (depending on the product), and supported for an additional three years by the Lowrance 5-Year Advantage Program, which allows customers to upgrade to the latest technology, at a discounted price, in the unlikely that a product fails or needs repair.

Lowrance Online

There’s always a fisherman's yarn about the one that got away, we like to talk about the ones we catch.

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Lowrance - world leader In fishing electronics since 1957.

Lowrance Pro Team

Serious anglers fish with Lowrance, the Asia Pacific Lowrance Pro Team is no exception.


Mark Healey

With 8 years of tournament fishing under his belt, Mark has won several key tournaments and countless top 10 finishes. Mark fishies with HDS Gen 2 Touch and StructureScan™

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Adrian Neoh

Adrian fishes with an assortment of G Loomis rods and custom built Duffrods with Daiwa Luvias, Certates or Exists reels. His preference in lures is the Ecogear VX 35 and Ecogear Aqua Breamprawn.

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Dean Silvester

What little spare time Dean gets he spends fishing in tournaments, tournament pre-fishing and on rare occasions social fishing.

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Tim Taylor

Tim is an accomplished Kayak fisherman contributing regularly to NZ Bay Fisher magazine and pioneering techniques for successful Kayak fishing around New Zealand.

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Troy Dando

Mechanical and slow jigging are the main forms of fishing for Troy, who has a firm belief in catch and release. His huge success has come about from having the right gear.

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Scott Mitchell

Described as someone who is obsessed with fishing, Scott Mitchell has been fishing since he was 8 years old. 

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Shane Dyason

At 5 years old, Shane Dyason started fishing with his dad at Port Phillip Bay for snappers. 

Read more about Shane Dyason