News

Free Feature Upgrades from Lowrance

August 23, 2017

Lowrance has released new software for HDS Carbon, HDS Gen3 and Elite-Ti Series Multi-function displays which adds exciting new features to make the most of your time on the water.

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Last Chance to Claim HDS Gen3 Cashback

August 09, 2017

We’re still processing claims on 7, 9, and 12 inch displays which were purchased from 1st May to 7th August 2017.

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Lowrance Sponsors the Barracuda Tour

May 16, 2017

Lowrance will once again sponsor and particpate in the Barracuda Tour, a prestigious fishing competition organized by Beneteau

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Lowrance Sounder Key to Saving Life of Solo Angler Fallen Overboard

April 10, 2017

Rescuers employed the GPS functionality of a Lowrance Elite unit to locate Ross Chapman, who survived half a day alone in the water off Western Australia’s Exmouth coast earlier this year.

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Lowrance Celebrates 60 Years of Domination

April 05, 2017

For six decades, Lowrance has led the industry in product innovation and customer service, supported professional anglers around the globe and dominated the tournament trail.

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LOWRANCE® DOMINATES 2017 GEICO® BASSMASTER CLASSIC

March 27, 2017

Jordan Lee’s Win Marks Sixth Consecutive Championship for Electronics Leader

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Lowrance Announces Big Addition to Carbon Series - HDS Carbon 16

March 23, 2017

The massive 16-inch high-definition screen on HDS Carbon 16 displays provides an even bigger stage to showcase the clarity, high resolution and superior target separation of SolarMAX™ HD technology.

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60 Years of Dominance

March 21, 2017

For six decades, the iconic brand Lowrance has led the fishing and boating industries in product innovation and customer service, supported professional anglers around the globe and dominated the tournament trail. But how did it all begin?

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The NEW HDS Carbon Displays - Are you ready?

December 15, 2016

Lowrance announced today the release of a high-performance addition to the HDS® series of fishfinders/chartplotters – Lowrance HDS Carbon™.

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Larger Screens Join the Elite-Ti Family

December 07, 2016

Lowrance®, a world-leading brand in fishing electronics since 1957, announced today the addition of a pair of widescreen displays to the Elite Ti standalone series of fishfinder/chartplotters.

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