April 27, 2013

Lowrance Inks Partnership With Phoenix Boats

Electronics Leader Signs Agreement With Top-of-the-Line Bass Boats Company


Tulsa, Okla. – Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today its new OEM partnership with Phoenix Bass Boats. Under the terms of the agreement, Lowrance equipment is the standard option on all new Phoenix high-performance bass boats, featuring Lowrance HDS® Gen2 displays and optional Lowrance boating and fishing marine-electronics gear including Broadband Radar™; StructureScan® HD sonar imaging with SideScan and DownScan Imaging™ picture-like views of underwater structure; SonicHub® marine audio server for integrated access to music stored on an Apple iPod or iPhone; and LWX-1 Sirius® satellite weather/radio.

"Lowrance is the perfect partner," said Gary Clouse, president, Phoenix Boats. "Our bass boats are designed to redefine quality, performance and fishability. Lowrance is the premier choice in leading navigation and sonar technology for anglers and the natural fit to complement our top-of-the-line boats."

"We're truly excited about our partnership with Phoenix Boats," said Louis Chemi, chief operating officer, Navico Americas. "The Lowrance electronics suite is perfectly suited to bass boats of Phoenix's caliber. With our commitment to provide our channel customers the best in terms of quality, delivery and after sales support — in addition to providing best-in-class fishfinding and navigation solutions — this agreement represents a big win for new Phoenix Boat owners."

For more information on the entire line of Lowrance marine electronics, please visit www.lowrance.com.

About Lowrance, Simrad Yachting and B&G: The Lowrance, Simrad Yachting and B&G brands are wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide. www.navico.com