Lowrance Announces Insight Genesis™ TBF Challenge

March 13, 2014

Anglers Compete to Win Over $150,000 in Lowrance Prizes

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Lowrance Anglers Continue Strong Showing At Bassmaster Classic

February 26, 2014

Lowrance Pro Randy Howell Leads The Way By Claiming His First Classic Championship

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Lowrance Introduces Elite-4 And Mark-4 HDI Series

December 18, 2013

Value-Packed Standalone Fishfinder, Chartplotter and Combo Models with Hybrid Dual Imaging Now on Larger, Brilliant 4.3-inch High-Resolution Displays.

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Lowrance Debuts New Product Additions

December 14, 2013

Marine Electronics Leader Introduces a Variety of New, Innovative Products in Conjunction with the 2013 Miami International Boat Show

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Lowrance Announces Insight Genesis College Cup 2014

December 10, 2013

Press Release: College Anglers Compete to Win Over $100,000 in Lowrance Prizes

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SpotlightScan™ Sonar

November 22, 2013

Lowrance, a world-leading brand in marine electronics for fishing announced today the new SpotlightScan™ Sonar trolling-motor transducer.

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Sonarhub Sounder

October 31, 2013

New All-in-One Solution Combines StructureScan® HD and CHIRP Sonar

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Debut Uni-Dock For Sonichub

October 08, 2013

Marine Electronics Leader’s New Secure, Watertight Media Dock Adds Support For Latest Apple Devices to Renowned Marine Audio Server

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West Marine Names Navico Vendor Of The Year

August 22, 2013

Marine Electronics Leader Honored for Exceptional Partnership, Sales Growth, and Excellence in Product Quality and Customer Service

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Lowrance Partners With MotorGuide to Launch PinpointConnect

August 08, 2013

Collaboration Delivers Powerful GPS Navigational Interface For MotorGuide Xi5 Wireless Trolling Motors on Lowrance HDS Gen2 and Gen2 Touch Displays

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